WES29PAL: Should you go Vertical?
Industry analysts and many Microsoft partners have demonstrated that focusing your solutions to address the specific needs of vertical markets can help your company improve the success of its sales and marketing efforts, improve your competitive positioning, and build sustainable customer loyalty even in a weak economy.
In this session, a panel of HTG members Garrett Brucker (HTG15), Nick Bock (HTG5), Dave Sobel (HTG5, HTG11), and Robert Lindley (HTG5) will discuss how they focus on specific vertical market solutions at their company and what this approach has meant to their success. The panel plans to discuss the following topics:
•Why is it important to focus on vertical markets?
•Which tools can help you create a vertical strategy?
•What is the potential return on investment?
•How can you get started?